NW Marketing 2017 Highlights

Monday, 1st January 2018

Last year was a busy one in deed! Here are some highlights from the past 12 months in the NW Marketing office.


At the start of the new year our latest interns Lara and Rosharna started helping out in the NW office. They were introduced to the basics of social media marketing and started creating content for a few social media channels.


In April we were busy creating events and social media campaigns for Easter! Our clients Waterford Plaza  and Kwinana Marketplace had a great turn out from these kids events.


Our gorgeous Eloise finished her last day in the NW office. She received a full time position at an ad agency. It was sad to see her go but fulfilling to see all her skills and knowledge that she learnt from NW Marketing help her land an executive position.


The spooky season was upon us as we spent many hours crafting up our very own Halloween Trick-or-Treat event at Waterford Plaza! We had so much fun decorating the centre and seeing all the kids come dressed up in their spookiest costumes.


At Waterford Plaza we held our very first Twilight event which was a huge success. There was plenty of food, games, entertainment and market stalls with the evening centred around FOOD . FAMILY . FUN.


One of the busiest months of the year had us preparing for the festive season. There were plenty of free events across all our centres with Santa appearances, Christmas Ham giveaways, seniors morning teas and kids craft events to be organised.

Thank you to all our friends, family and clients who continue to support our work at NW Marketing. We greatly appreciate you all and wish you a very happy 2018!

Until next time...

Words by Rosharna Femia (NW Marketing - Content Creator)

How to interpret Google analytics

Saturday, 23rd December 2018

Audience Overview

This dashboard gives an overview of recent activity. This is ideal for checking up on how the page is going and gives a visual representation for easy interpretation.


This refers to how many times a page is loaded but keep in mind one user may load a page more than once so this is not always an accurate representation. However for a more precise statistic use unique page views to keep a record of individual users!


There are four categories which include: organic search, referral, social and direct. Organic search is when people click on your website through a search of a related topic. Referral is when your link has been clicked on from another sight. Social is when your website is viewed through a social media platform, ie. Facebook, Instagram, etc, and direct is when your website is specifically searched for in a browser.

Visitor Behaviour

Use the Now vs Returning Dashboard to view visitor activities such as being active, inactive and returning to your website and particular pages on your website.

Bounce Rate

Your bounce rate is something to keep an eye on when reporting the activity of your website. This is the rate of viewers who leave your website immediately. If you notice this rate increasing you might want to investigate the navigation of your website and if it is user-friendly. Also the look of your website and loading time as these could play a role.

Site Speed

This is how fast your page loads. Internet users are very demanding and will only wait a few seconds before they head somewhere else. The page should load anywhere between 10-12 seconds and images only slightly longer. If this isn't the case according to Google analytics you may want to consider alternatives to keep it up to speed!

I hope this information is useful for your small business. For more information visit here.

Until next time...

Words by Rosharna Femia (NW Marketing - Content Creator)

KPI's and their Purpose

Saturday, 16th December 2017

You may have heard of them before but Key Performace Indicators are a measureable value that demonstrates how effectively a company is achieving its objectives.

There are different KPI's you can use depending on the industry of your small business. The KPI's you choose must suit your business and are limited by the tools you use in your small business. Different types include: sales metrics, marketing metrics, social media metrics, email marketing metrics and financial metrics.

It is key that you are focusing on the right KPI's for your small business. They should be well structured, easily obtained, and cost effective so you can monitor them on a regular basis.

To find the best KPI's for your small business ensure they are:

  • Aligned - KPI's you choose to track must align with your business objectives
  • Attainable - Data should be easily obtained
  • Acute - KPI's should direct everyone in the same direction
  • Accurate - The data that composes the KPI needs to be accurate 
  • Actionable - KPI's should give insight into your small business and gives you the opportunity to take action
  • Alive - KPI's should evolve with your business

Please note this blog post is not sponsored but for more information you can visit here.

Until next time...

Words by Rosharna Femia (NW Marketing - Content Creator)

Lookalike targeting

Friday, 8th December 2017

Targeting is a widely used term in marketing and is crucial in most aspects from designing campaigns to developing new products but how can we effectively target our products to our tailored audience? Today I will talk about lookalike audiences and how they can be beneficial in social media advertising.

These days with the wide use of technology driving the marketing world; an added bonus is that we can specifically target marketing campaigns and content to our ideal audiences and measure how successful the target market was. With this we can make adjustments for the future.

Programs such as Facebook are able to create lookalike audiences. Facebook does this by analysing your current audience, which is made up from page likes and engagement, and creates a new audience who are haven't already been targeted which are based on similar demographics and interests of your current audience.

This is helpful when wanting to reach a new audience or attracting new customers to grow your market. Another tool which can help you achieve the most from Facebook advertising or other social media advertising when using lookalike audiences is pixels. This is a code that is integrated into the website and tracks customers activity from your website and helps target ads to their Facebook. This acts to draw in customers from your website through Facebook advertising and serves as an analytics tool.

So next time you run a campaign on Facebook don't forget to explore the lookalike audience options to help grow your small business.

Until next time...

Words by Rosharna Femia (NW Marketing - Content Creator)

Spread the holiday cheer with these gift-exchanging ideas

Saturday, 2nd December 2017

The office deserves some holiday cheer so why not get creative with these gift exchanging ideas.

Charity Exchange

Instead of exchanging novelty gifts, why not spread the Christmas cheer beyond the office and have employees write down a charity and then draw them out of a hat. Employees then donate a specified amount or more if they would like to the nominated charities.

This is an excellent way to help people feel they are giving back this Christmas!

Recipe Baskets

Have all your employees give their favourite recipe and include all the ingredients to make the recipe. You can always go the extra mile and decorate the recipe card or add in cooking utensils or the cook book it came from!

Book Exchange

If you have an office full of bookworms then this could be a good one for you. Have your employees wrap up their favourite book, now or used, and place it in a bag. Everyone takes turn in picking a book!

You could make it more of a sentimental gift by having each person write down why that book/author is their favourite.

Holiday Cheer Exchange

Have employees bring in a wrapped gift under a certain limit. Have everyone sit in a circle and call out a direction that will differentiate them, for example, 'stand up if you have put up the Christmas tree'. Those who are standing can exchange gifts. Do this as many times as it takes to get a good mix of gifts. Then open them with everyone around.

We hope this brings some Christmas spirit among your co-workers! Find more ideas here.

Until next time…

Words by Rosharna Femia (NW Marketing - Content Creator)

The Art of Negotiation

Tuesday, 28th November 2017.

Negotiation. n. discussion aimed at reaching an agreement

Negotiation is an important aspect of owning a small business. This is applicable with staff, customers and suppliers in your small business. Negotiators are characterised as flexible, creative, aware of themselves and others, good planners, honest, win-win orientated and good communicators. Here are some handy tips to become a better negotiator and win the respect from those around you in your business environment.

The art of negotiation involves assertive communication. Assertive communicators appear confident and considerate. To become an assertive communicator you should adopt a strong and steady tone of voice.

Some tips for effective negotiation are, be clear about what you are offering and what you require from the other party and be consistent with goals, expectations and objectives. Use effective communication skills and ask plenty of questions whilst paying attention to detail. Don’t be afraid to put things in writing and seeking legal advice if it is a serious business agreement or contract.

You may not always achieve your exact outcomes but remember there is always another chance to make an agreement that can be mutually beneficial.

For more information have a read here.  

Until next time…

Words by Rosharna Femia (NW Marketing - Content Creator)

Back to basics: 4E Framework

Friday, 17th November 2017

Welcome back to the our final blog post for the Back-to-basics series. Over the last 5 weeks we have covered SWOT analysis, Pestel Analysis, Porter’s 5 Forces and Integrated Marketing Communications. To find these blogs scroll down and have a read of them all! This week we are covering the 4E Framework that aims to excite, educate and create an experience to engage consumers in your advertising content. So without further ado lets get started.


Social media content should aim to excite your audience. Promotions are the easiest way to excite your audience. However if you don’t have a promotion to offer another way is through videos, pictures with graphic design and GIF’s.


Use your social media to educate your audience about your brand and its products or services it has to offer. Content can include a little tutorial on how to use your products or can be content that builds a desired brand image and shows of core brand values.


This focuses your social media around promoting your audience to experience products. It can include demonstrations and having reviews of your product so that consumers can virtually experience your product and brand.

Ultimately these three aspects should work to ENGAGE your audience. When your audience is engaged that means they are listening to what you have to say and are able to decode the information to ideally lead them to action.

Don’t forget to keep an eye out of next weeks blog and follow @nw_marketing social media!

Until next time…

Words by Rosharna Femia (NW Marketing - Content Creator)

Back to Basics: Integrated Marketing Communications

Wednesday, 8th November 2017

Integrated Marketing Communications (IMC) is the simplest concept of them all however requires the greatest deal of work. IMC ensures all marketing tools are delivering the same message. This includes social media, advertising and promotions. The idea is for all these media forms to talk with one voice at the same time, consistently. This enables you to build a brand image for your small business which inevitably leads to brand equity.

Some advantages of IMC include, creating a competitive advantage, boost sales and profits and can even allow you to save money. These result from having a clear message to consumers so they can understand your brand and identify with it. From this your business will seem more credible in consumer’s perspective. It allows you to easily reach your consumers as they have a good understanding of what your business does and the products or services it provides.

There are a few barriers which include having a large variety of target audiences so it can be difficult to target each without messages or media appearing disjointed. This can be a difficult task if you have different people doing jobs for you such as advertisements and social media.

Here are some rules to keep in mind when developing an IMC strategy:

  • have regular meetings to ensure that everyone working for your small business understands the main message you want to portray
  • set out communication objectives and establish brand values and identity that you wish to influence consumers with
  • start with a zero budget to ensure you exhaust all you free channels first ie. social media and website
  • think about customers and be realistic about how they will perceive your brand amongst competitors
  • set a tone or theme for artwork shared and content on your media platforms

If you would like more information on this topic drop us a comment below or email us!

Until next time…

Words by Rosharna Femia (NW Marketing - Content Creator)

Back to Basics: Porter’s 5 Forces

Saturday, 4th November 2017

When making decisions in your small business it is important to employ Porter’s 5 forces to challenge you to think about industry structure and industry competition. These 5 forces recognise different areas of competition within an industry and are as followed:

1. Competition Rivalry

This examines current marketplace competition and capabilities of existing competition. Competition is high when there are few businesses offering the same products and services allowing consumers to easily switch to competitors with little to no loss. This is an important aspect to consider with your small business when assessing what you can offer and determining prices of goods or services.

2. Bargaining Power of Suppliers

Think about your suppliers and how much control they have over your business. An industry that has a small amount of suppliers usually will find they have more control over prices which can affect profitability of your small business.

3. Bargaining Power of Customers

When there is a small target market and excess of business’ offering similar goods or services it increases the consumers power to switch brands. Buying power is low when consumers purchase in small amounts and when your product is different from competitors.

4. Threat of New Entrants

This asses how easy it is for new businesses to enter the market. The easier it is the greater the risk imposed on your small business. Some barriers include absolute cost advantages, access to inputs, economies of scale and well recognised brands.

5. Threat of Substitute Products or Services

This is how easy it is for consumers to switch to another brands products and services. Examine how many competitors there are in the market at present and their prices and quality compared to your business. Determine how much profit they would be earning which is an indicator of wether they can reduce their products further.

This is valuable insight from your industry that should be researched and considered when making changes or big decisions in your small business. For more information or help drop us a line in the comments!

Until next time…

Words by Rosharna Femia (NW Marketing - Content Creator)


Monday , 30th October 2017

This week in our Back to Basics mini series we are going to cover the PESTLE analysis. Similar to last weeks SWOT analysis a PESTLE analysis is a more comprehensive way of identifying opportunity and limiting factors of your small business. A PESTLE analysis gives a deeper understanding of internal and external factors that affect your small business. Lets give it a go…


These are factors often set by the government that will affect your business such as registrations, taxes or revenue raising structures. These factors are not always limiting your business however they do need to be considered.


This is the economy’s influence on your business such as exchange rates if you are selling products overseas or are purchasing products from international suppliers. These need to be considered when assessing demand and supply of your products or services.


Cultural trends, demographics and populations play a role in the demand of your product or service. Think about when your product is most appealing to consumers and don't forget to define your target market accurately.


Think about how technology is affecting your small business. Can it be used to cut costs or is it a disadvantage to your small business? What technology are your competitors using? 


This refers to laws that may limit your small business. These can be both internal and external. Again, not all laws pose a threat to your small business, often they are set in place to look after the consumer or business and promote fair trade.


The environment can play a crucial role in some small business. If your small business relies on weather, agriculture, climate, location then this is something you need to consider when determining your strengths and weakness.

While you might be thinking of what to do once you have identified each of these major components of your small business… Now all you need to do it think outside the box and think and research ways to improve your business operations to ensure you are running your small business as efficiently and effectively as possible while considering all these aspects of the PESTLE analysis. Don’t be scared to make changes if you think there is something can be done better, after all nothing great ever came from being stagnant.

Until next time…

Words by Rosharna Femia (NW Marketing - Content Creator)

Back to Basics: SWOT Analysis

Saturday, 21st October 2017

Welcome to the first of a short Back to Basics series of bog posts that recover simple theoretical marketing principles that you can apply to your small business. Firstly we are going to cover the trusty old SWOT analysis which identifies strengths, weaknesses, opportunities and threats that affect your business. A SWOT analysis encompasses simple analysis on different areas of your small business to be the focal point that drives operations and makes them purposeful. Lets go through them step by step!

1. Strengths

These are characteristics of your business that attribute to its success or differentiate against competitors. This could include things like strong customer loyalty, technologically advanced, cheap prices, fast service, free shipping and the list goes on.

2. Weaknesses

These are issues that prevent a business from optimal performance. These could be improvements such as lack of social media advertising, high production costs, debt, low customer retention, etc.

3. Opportunities

Opportunities are favourable external factors that can be of business benefit. Examples include a new found gap in the Australian market or international markets, failure of competitors or advances in technology.

4. Threats

Factors that have the potential to harm your business which can include high number of competitors, declining economy, rising costs or lack of staff.  By assessing these areas within your small business regularly and when required it will help you keep focus of your operations and invite changes when necessary.

Until next time…

Words by Rosharna Femia (NW Marketing - Content Creator)

How to Create a Professional Email Signature

Sunday, 15th October 2017

Recently it has been my project to redesign the office email signature, within doing so I have found many helpful links and tips that I would like to share. It is key for all businesses, big or small, to have a professional email signature which should easily lead people to your social media channels and website…

Disclaimer: this has been written with reference to Gmail accounts, however every email may be different. I found all the information I needed via Google search.

First thing you need to do is have a look on Icon Finder for a website, Facebook and Instagram icon and any additional social media channels your small business has. Once you have found ones that you like, ensure they are all the same style and match each other, then select the size as 20x20 or 24x24 at the top and download them as a PNG.

Once all your icons have downloaded head to Imgbox and upload your icons and company logo. Select ‘family safe content’. Once that is complete select ‘full size’ and copy the URL’s under ‘links only’. I found it advantageous to copy these links in a word document with label of each URL i.e. Facebook: https://images.facebook.com so you have them for future reference.

Now you need to head into your gmail account and go to ‘settings’ in the top right corner. In the signature settings add your valediction in normal font, your name below in large font and your credentials underneath in normal font again. On a separate line underneath the writing click on ‘insert image’ and paste in the link from Imgbox of your logo. Underneath the logo you can repeat the same process but with the links to your social media icons next to each other. Once you are happy with the layout, organisation of words and logo/icon sizes you can highlight the image and insert a click ‘link’ (next to the image icon) and paste in the link to your social media channel.

Once you have done that send a test email to yourself and check that all the links are correct and work on both computer and phone. Now you are ready to go! If you have other employees it is professional to have the same email signature so all you have to do is send them an email with your email signature and they can simply copy and paste their email signature into their Gmail  signature and change their name and credentials. 

Until next time…

Words by Rosharna Femia (NW Marketing - Content Creator)

Our Top Tips to Make your Office Environmentally Friendly

Friday, 6th October 2017

Recently in the NW Marketing office we have been trying to make our office and practices more environmentally friendly so have a read of some changes you can make…

1. Use electricity wisely

This will not only help the environment but also save you money. Ensure at the end of the day all computers, lights and printers are turned off from the main powerpoint and set energy saving timers for computers to 15 minutes. Make sure all devices are set to energy saving so that they use less electricity while they are in use. Don’t forget to change light bulbs to energy efficient ones and make the most of natural lighting when you can!

2. Reduce, Reuse, Recycle & REFUSE

While its great that you are recycling your misprinted document think about how you can use that paper as note paper if it has only been printed on one side. Within saying that take advantage of double sided printing when possible - many people don’t double side print because they don't know how! Google the printer that you use or find out how from a colleague. Think twice about printing and how many copies, try use your screen as much as possible to reduce the amount of paper in the office - you will find it will keep the office tidier! Your employee’s much beloved morning coffees are doing more harm than good for the environment. Encourage the use of reusable coffee cups or ban paper and foam cups from the office completely. 

3. Use Eco-friendly and Non Toxic Cleaning Products

Switch to environmentally friendly cleaning products that have no harmful chemicals, not only will it make your office feel fresher, it will be better for your employees health. By using toxic free chemicals it will help keep waterways cleaner and have no harm to animals and marine life. If you have a cleaning company look into what products they use and ask them to switch if possible.

4. Commuting to Work

Allow employees to work from home where possible, especially if they usually drive to work and encourage other employees to take public transport . You can always set up initiatives and challenges for those who do to encourage environmentally conscious behaviour.

For more tips have a read here.  

Until next time…

Words by Rosharna Femia (NW Marketing - Content Creator)

Making Custom Geofilters on Snapchat

Friday, 29th September 2017

The NW-Marketing team are working on some exciting upcoming events for our clients and to add a personal touch to each event we are in the process of designing our own custom geofilters! Have a read of how to make your own custom geofilters and learn some tips and tricks on how to get the most out of them as an adverting and marketing tool.

Firstly you need to make an account with Snapchat if you don’t already have one. This is a great opportunity to make one for your small business or brand to use for later as another social media platform. Log in to get started. It is easiest to design your geofilter from your computer or laptop as it is more user friendly. 

To get started you can upload your own design but alternatively you can create your own with backgrounds and text from Snap Chat. You can choose from various categories such as weddings, baby showers, food and birthdays for different frames that will suit your event. You can then alter the text and personalise it with the name of your brand and add the event name. You can change the colour of your text so it is easier to read. Make sure the font you choose is easy to read as well!

Once you are happy with your design you can choose the dates and time you want your filter to be active. You will be charged according to the duration your filter is available for so keep that in mind. Then you need to choose the geofence. This is the area you want your geofilter to appear in. Try make your geofilter larger than the area of your event to allow for GPS inaccuracy, this will ensure all your guests are able to find and use the filter. The price of your geofilter also depends on the area you want it to cover so bare that in mind.

Lastly you need tofill in the submission form and payment info. Snap Chat will need to review and approve or filter and once that is done they will schedule your geofilter for the due date and time and charge you once is has finished.

I hope you have found this useful!

Until next time…

Words by Rosharna Femia (NW Marketing - Content Creator)

The Low Down on Fake Instagram Influences

Thursday, 21st September 2017

Before you decide to promote your business or products through an Instagram influencer look for these vital signs for fake Instagram Influences. An influencer is usually determined by the amount of followers, like and comments their account receives on Instagram. Usually influences have over 10k followers and fit the brand image and target audience. Brands will pay up to $8 per 100 likes. 

There has been an increasing trend with brands paying Instagram users to use their products, services, wear their clothes an even eat their food! But with this comes people trying to game the system. Using fake identities and stock images people are trying buy followers, likes and comments on their posts.

Some ways to spot a fake influencer are accounts that have around 50k followers but only get 100 likes on their photos. This means they are most likely purchasing followers all at once. A true influencer gains followers at a moderate rate over time. So make sure you do your research if you are thinking of employing an influencer to promote your brand. It is important to investigate their account and go through comments, people who like their posts and followers to see how genuine they are. Keep an eye out for their photos and if they look too good to be true then they most likely are. Always follow your instincts if they don't seem legitimate. You could save yourself a fortune in the end.

Some things to watch out for if you are scrolling through social media next time; keep an eye out for hashtags such as #ad or #sponsored as this lets their audience know that they are being paid or sponsored to endorse a brand that may be featured or tagged in their post. This means they are being ethical towards their followers, letting them know that their post is business and that they are benefiting from it.

Until next time…

Words by Rosharna Femia (NW Marketing - Content Creator)

Buffer: The Test Run

Thursday, 14th September 2017

Recently in the NW-Marketing office we have been testing the waters of Buffer. It is another one of my favourite tools to use in the office! It allows you to schedule posts and create content across all your pages including Facebook, Instagram, Twitter, Linked In and Google+. It makes it easier to see scheduled content and move posts around to suit upcoming events and last minute posts. This helps us immensely as we are constantly receiving updates and promotions from our retailers that need to be added to social media.

There is a browser extension which is a great feature that allows you to quickly make a post for any one of your social media platforms when searching through the web. For example when I am reading an interesting marketing article and I think 'that’s something that I would like to share on the NW-Marketing Facebook page', I can quickly hit the button in the top left corner next to the URL and make a scheduled post for that article that I'm reading. It saves a lot of time and makes scheduling more efficient! There is a feature that allows you to group your pages together so that you can easily share the post across multiple platforms.

I have only been using Buffer this week but can’t wait to get to use it a bit more and explore the many features that it has to help me work more methodically. If you have tried buffer or are thinking of doing so leave a comment below! We would love to hear from you.

Until next time…

Words by Rosharna Femia (NW Marketing - Content Creator)

A Simple Formula for Writing a Blog Post

Thursday, 17th August 2017

Hands up if your small business has a blog? *insert hands up emoji here* Well ours certainly does and I thought it was about time to investigate what makes a good blog post and how to properly construct and write one to captivate your target audience. I have found this simple formula and while I am still working on incorporating this formula to improve my writing style I'm going to give it my best in explaining it to you….

First step…PLANNING

While planning is the key to any successful written piece it is no different for a blog post. It is key to do research to form an understanding on a topic you would like to talk about. Sometimes it is hard to find some inspiration but with a little bit of searching and planning you will often find that a blog post will come together quite nicely.

Second step… HEADLINES

Extra, extra, read all about it! You want to form a title that will capture the attention of people who are aimlessly scrolling through their newsfeed on the way to work. There is no way they are going to be captivated having to read an extra long title or a boring one for that matter. Try make it as edgy as you can and informative so that your target audience has an understanding of what your blog is about. 

Third step… WRITING

Personally, once I get an idea flowing through my veins I have to finish it. However not everyone works that way and for some people gradually working away at the post works better. No matter which way you prefer to write just make sure that your piece is concise and stays on topic. The more your write the better you will become.


Images, videos and diagrams can be more beneficial to you readers understanding of your blog than you think. Different visual aids work differently for each idea however I would suggest always having some sort of visual imbedded in your post. This automatically makes your blog more appealing to the reader.

Fifth (most crucial) step… EDITING

Read over your post at least four times to make sure that it all makes sense. You may not even realise that you have read it that many times between your first proof read and posting online so it’s easier than you think. Make sure there are no spelling errors and that the article flows and makes sense. Don’t be scared to cut things out if you think it is too long as you don’t want to disinterest your audience.

On that note I will finish up here! I hope you have found some useful tips on writing a blog post for your small business.

Until next time…

Words by Rosharna Femia (NW Marketing - content creator)

Small Business Tips from our Team

Thursday, 10th August 2017

Have a read of some useful business tips for your small business from the NW-Marketing team.

“It’s always nice to keep content creative and unique to your brand. Personally I love plants, nature and cacti so I have lots of fun developing a style for the NW Marketing Facebook page which is my interpretation of the company mixed with a little bit of my own personal style. Find something that you and your followers like and relate to and use that to create an overall theme. It could include some weightless posts of architecture, food, travel, decor, plants, animals or monochrome items used in-between content. This helps to keep your social media fresh and doesn't always push your brand onto the customer and acts as a subtle reminder of your brand as it appears on their social media and therefore in the minds of your audience.” - Rosharna

“In regards to small business I feel it is really important to put aside some time on a weekly basis to review tasks performed and establish if they can be performed more efficiently which is going to save your business money and put the profit in your pocket. There are so many digital tools available to save time and money, continual review of new technology is a must! Networking with other businesses gives you an insight as to what is available and what works well for them, ensure you always are putting time aside to investigate.  

Communication is key when running a small business. Ensure employees are provided with a clear view of their daily/weekly/monthly tasks and that these are trackable. Where possible always review your time and could a task you completed have been delegated to your team? Set time prior to the coming week to plan all tasks which need to be completed and communicate this to your team so everyone can plan their time efficiently. 

Work balance is such an important part in our lifestyle with our partners/family and friends continually review your small business practice ensuring personal time is not being consumed by time spent in your business. Have timeframes for setting time throughout your day and try and stick to them. If the allocated time does not work then review the situation and learn from it and the next day ensure you are maintaining a healthy well balance day.” - Lynda 

"When it comes to social media for a small business it's important to play to your strengths. You might not have a dedicated social media manager or the advertising budgets of big businesses but you do have access to free platforms that can help you connect with your audience. Take the time to make personalised content, reply to comments and try your best to really interact with your customers. Are you a local butcher? Post photos of your daily specials, introduce your staff to your followers on social media or post delicious recipes involving your ingredients. It's the little touches that will help you build your brand and have your customers choosing you over your competition." - Lara

Leave a comment below with any small business tips you have, we would love to hear from you! 

Until next time…

Words by Rosharna Femia, Lynda Anderson, Lara Smith (NW Marketing - content creators)

The 6 P’s of Marketing

Thursday, 3rd August 2017

While you may have heard of the 6 P’s of marketing they are fundamental aspects to any business, big or small! These key aspects allow business owners to correctly market their product of services to their target audience at the right price and in the right environment. Here we recap these basic principles and explain how you can use them when thinking of marketing your next product or service to customers.


The product is what you are offering the customer, either a good or service. There are many factors that make up the final product including packaging, labelling, branding and quality of the developed product. These all need to be taken into consideration when defining the final product. Think about what you small business is offering to the customer. Identify what is different about your product from competitors and perhaps explore some ways to make it different if you find it’s not.


The price of your product is the monetary sacrifice sutures are willing to make for the product. This included waiting times and delivery of products.Setting a suitable price will keep you small business profitable and competitive. Think of all the costs associated with producing the product or service including labour and then research your target market to get an understanding of prices they are willing to pay for each particular product or service. If you find that customers aren't willing to pay what the product is worth then you may look into finding another target market or reducing production costs.


Promotion refers to the way you advertise or sell your product to your target market. There are many different mediums including but not limited to television, radio, social media, website, mail, sponsorship and PR activities. These help give exposure to your small business, brand and product. While television and radio advertising are more on the expensive side for a small business budget social media and mail are cheaper and free options to keep your name in the mind of consumers.


Place identifies how customers can purchase your products and services. Examples include, online, in store, wholesale, distributors, consultants and agents. Think about what works best for your target market and wether your products are intended sole from business to customer or business to business. This will ultimately help you decide which medium works best. For customer to customer a store or online store works best as customers have direct access to products and their availability. However if you are aiming for business to business sales then a wholesaler or distributors and consultants may be more advantageous.


The people can be defines as all individuals who are involved with the buying and selling of your product or service. This includes employees, distributors, wholesalers, suppliers and stakeholders. It is important that you know who will be promoting your products/services and brand. They all must have a clear understanding of how to provide quality products and customer service to your customers. While in a small business these relationships seem to be close rather than a long linked chain - it is still important to communicate product information to your team.


Processes is all the stages in-between getting your product made and into the customers hands. This includes ordering new stock, producing stock, delivery, purchase and feedback. It is important that these reflect your marketing goals and that feedback is used from customers to enhance the product or services associated. Be creative when asking for customer feedback and think proactively about improving any aspect of the product including production and delivery; and constantly refine services for customers.

For more information visit the government website here.

Until next time…

Words by Rosharna Femia (NW Marketing - Content Creator)

Improve your Website SEO

Thursday, 27th July 2017

The most convenient way to bring viewers to your newly published website is via Search Engine Optimisation - this means helping out search engines so that they favour your website when presenting results from a google search. We have here some easy tips to make Google and Bing to make sure your website is showing when people are searching related topics to your industry.

1. Choose the right URL

Being the first thing that customers see when visiting your website it is important that it is an accurate representation of your business. Ideally you should include your business name and a key word of your industry or services. This makes it easier for search engines to find. Keep it simple by leaving out special characters, hashtags or page ID.

2. Create titles and descriptions for each page

On your website page titles you can create a description using a few short key words and phrases which helps search engines locate that particular page and offer the exclusive content the customer is looking for. These also determine the order in which your website comes up in the search and which page it ends up on. (Scroll down to see our blog post on how to Get your Website on the First Page of Google Search)

3. Utilise anchor text

Anchoring text is linking relatable content to key words, concepts or ideas in a post on your website. For example you may have NEW ARRIVALS on your home page to which you can link the page which shows all the new arrivals and allows customers to shop form that page to the home page. This makes finding content on your website easier for visitors and Google favours this kind of stuff although not in excess as it clutters your website.

4. Add alt text to all your images

For search engines to understand what images are displayed on your website they must be able to interpret some kind of text. Alt text is a concise description of each image on your website. This allows each engines to display them in their image section when doing a search if people are explicitly searching for images which will lead to them viewing your website. This is mainly done for images that are of importance for example an item for sale on your website.

5. Give your site structure with the right headers

Each page must have a title and subtitle so that search engines can understand the website hierarchy. Using Heading 1, Heading 2, Heading 3, body, etc from what is available from your website is a good way of highlighting importance on your website. This draws the attention of search engines and helps improve your SEO.

For more information have a further read here.

Until next time…

Words by Rosharna Femia (NW Marketing - Content Creator)

Top 5 Productivity Picks from NW-Marketing

Tuesday, 20th June 2017

Here at NW-Marketing we have a few tricks up our sleeve that help us get our work done and add quality to what we do! Have read of our top 5 productivity programs and apps that help us out and find out how you can start using them in your work place.

#1 Facebook Business Manager

Each team member uses their personal Facebook account however it manages all our business profiles and accounts and allows easy access to each page that we are working on. It provides analytics of activity from advertised campaigns and our organic reach from regular posts. We are able to track expenditure on individual ads and for each of our clients. This is a wonderful tool that makes posting on Facebook and boosting ads easier for us.

#2 Hootsuite

Since Instagram doesn't have their own way of scheduling posts for business accounts we have a paid subscription with Hootsuite that allows us to schedule Instagram posts for our clients. We are able to use one Hootsuite account for different pages where we can also post on other social media accounts such as  Twitter and LinkedIn. The only downfall to this is that it merely holds images and captions and reminds you to post them on Instagram while you still have to manually post them yourself at the right time however it makes it easier by not having to create a new post on the spot.

#3 Flow 

Flow would have to be one of the most user friendly programs that we use in the office! This is a gem when productivity planning and working amongst mobile team members. You are able to assign tasks to co workers and check them off once they have been completed for everyone to see. The best feature about is that under each task you are able to discuss anything in the comments for that task which avoids miscommunications. You can tag fellow colleagues and use the FlowChat feature which allows you to have a private conversation similar to Facebook messenger. There are many more functions on this program as well as having an app available to download for PC and Mac, we would definitely recommend checking out Flow to improve your workplace organisation and productivity.

#4 Mail Chimp

Mail chimp is what we use to send out our monthly eNewsletters to customers. This is a great tool which allows us to save our template each month and easily change content and add images to make them look bright and eye catching. Mail chimp lets you sent your eNewsletter to your whole VIP list and also send a test email to yourself or project manager before sending to clients or customers. The analytics from each send out is helpful too when doing monthly reports to see how well each newsletter went and the breakdown of customer activity and engagement with your email.

#5 Canva

Canva is a hidden gem in the office! Everyone uses it at some time or another to create posters, flyers for events and quotes for social media content. It is a program which allows you to create your own images with text, backgrounds and stamps. In our office it is mostly used to create posters and quotes. For the background we use amazing photography from Unsplashed which is copyright free and then we find or make up inspiring quotes about work, life, travel and the weekend and produce a stunning eye capturing quote and we are able to brand them with our @nw_marketing label for a personal touch. By far this is the most creative program we use and it's totally free to join!

Hopefully you have found this article useful for productivity and will be bale to use them in your small business!

Until next time…

Words by Rosharna Femia (NW-Marketing - Content Creator)

Marketing Strategy for Small Businesses

Wednesday, 14th June 2017

While a marketing strategy for your small business may seem complicated and perplex, it is ideal to have one to ensure your business operates effectively and to its full potential. While most business owners associate marketing as social media, advertising, signage and other creative ways to push their business in the direction of consumers they forget to reflect on their strategy. By having a marketing strategy it ensures business owners are making decisions and reflecting on their tactics to allow growth and performance of their business. We have sourced out a few key questions you might want to think about to help get you started on your marketing strategy for your small business.

Who are your focus consumers?

It is important to grasp an understanding of the demographics of the customers you serve and think about who you want them to be. It is important to be specific so that you can develop your strategy around this demographic to fit their interests, age, gender and lifestyle. If your product or service has multiple demographics either focus on the major customers or develop different marketing strategies for each group that you define.

What is your industry?

Keep it simple when describing your business. Remember to focus on unique aspects of your product or service which makes your business stand out from the rest. It is important to keep it as concise as possible so that people remember you and your business long after they have been exposed to your advertisement. Three to four words works best.

What makes your business unique?

Think about what your business does better than others that may be similar. This should become your focal point when marketing your business to consumers. This is not about what your product or service does but what the customer wants, so put yourself in their shoes. Again, keep it simple so that people understand and remember the unique qualities of your brand.

Why is your business suitable for your target market?

Make a list of all the things that your business does better or differently from its competitors. Rank these with consideration of the specific needs of your target consumers. These will become your focus points when pitching your business to others via advertising, social media and on your website. Once again this should be kept relatively simple as you are only trying to gently persuade consumers to choose your product or service against competitors. It is important to think outside the box for this one.

What should your marketing statement be?

While it should be in the form of a statement here are some points of what needs to be included to get you started: your company name targeted consumer defined describe your unique benefit that differentiates from competitors qualities Remember to keep it simple. This should be something you, your employees and most importantly, customers can remember and associate with your brand. Be creative and explosive with your ideas as the sky is the limit in the world of marketing!

To read more visit the full article here.

Until next time…

Words by Rosharna Femia (NW Marketing - content creator)

How Using T-Sheets has Helped our Productivity in the Office

Wednesday, 7th June 2017

Recently the NW-marketing team have taken on using a productivity program by the name of T-Sheets. This little gem has been our flavour of the month in terms of tracking hours and progress on assigned tasks. Each member has an account which links to the main NW-Marketing account controlled by the director. The T-Sheets page stays open in a window of your web browser and tracks hours spent on a particular task. The tasks are set up by the account manager while team members clock in and out of each task as they work on them.

T-Sheets is particularly useful for people working from home or have a set amount of hours of work to complete outside of office hours. There is a feature which allows to your take a break, see your current time expenditure on a current task whilst keeping track of weekly hours. You can use T-Sheets in any location on any device as there is an app available for android and iPhones using GPS which is perfect for people who are on the road for their job. You can manage their hours, distance and locations while they are working. 

For the admin you are able to add employee leave and time off and send alerts and reminders to employees for breaks, clocking in and out of work. As an extra feature you are able to schedule shifts for employees to see who is taking which job and to manage clients and making sure that jobs are getting done in real time. You do have to pay for this service and the price depends on how many users you have as it is $5 per user and a base fee of $20 each month. However it is flexible as you can add or exclude extras that come at a monthly cost. There is a free trial available and our can read more here on their website.

T-Sheets has been very user friendly in our working environment and versatile. Since using T-Sheets I am able to accurately track my hours to make sure that I am doing what is required out of office hours and also for NW-Marketing to ensure that I am doing the work that is required and spending an appropriate amount of time on each task.

Have you tried T-Sheets? Leave any questions or thoughts down below!

Words by Rosharna Femia (NW Marketing - Content Creator)

Linked-in company pages

Thursday, 1st June 2017

While many people have heard of the social networking site LinkedIn not many people know exactly what it is used for.   LinkedIn is a social media platform for people to professionally display their persona profile or their business to a predominately corporate following.  That's not to say that there are only big businesses using this site, there are plenty of small business owners too!

Your profile allows people to see your qualifications, experience and past careers.  It allows businesses to advertise for jobs and positions available, friends can tag you in advertisements and you can interact with your followers by posting online.

The question you may be asking is how will this help my small business?

There are plenty of perks to having a company page on LinkedIn, such as free exposure and the freedom to customise your page with a company photo, cover picture and description of what your small business specialises in.

It is also ideal if you wish to increase your following on other digital channels, by linking your profile to your work e-newsletters, email, website, social media or blog.   Viewers can then easily find your profile and follow you this way too. Your employees can also add your company to their personal profile which will attract more people to your company page.  It is easy to publish and share content such as company news, articles that may be relevant to your followers or professional posts.  By having a LinkedIn company page it allows to create sponsored content, whereby you can create a post and pay to have it reach a specific audience that do not already follow your page or just target those that already do.  Your profile is advantageous in attracting the right employees for your company and building a strong brand with Career Pages.

Visit the LinkedIn website here to find out more about setting up a Company Page for your small business today!

Until next time...

Words by: Rosharna Femia (NW Marketing - Content Creator)


Increase your Website Traffic from Google Searches

Tuesday, 22nd May 2017

Getting exposure for your new business can be difficult with a limited budget to splurge on advertising, but sometimes the simple ways of advertising are overlooked.  Keep reading for some handy tips to get your business onto the first page of Google.

1.   Optimise your Website for Search Engines
By using key words in your website it will allow search engines like google to send out ‘crawlers’ to those specific words inputted into the search bar.  It is recommended that you use the industry you are in and the location, as that is how most people search for businesses. Ensure your website is mobile friendly and user friendly as google favours those that are easier for users to navigate.  With more people visiting your website due to its practicality, it will draw the attention of Google.

2.   Use Effective Keywords
It is recommended that you don’t use too many key words (keyword stuffing) as Google recognises this and as a consequence will leave your website towards the end of its search list.  Key words that should be used are title tags, meta content , URL links and Alt tags (see definitions here). These will capture the attention of Google and lead to more exposure.

3.  Set Up a Google My Business Page
A Google My Business Page is an online business directory powered by Google. Having an account allows you to update information about your business such as trading hours, telephone number, address and website URL. By doing this it allows Google to easily access your business information and keeps it accurate as you are in charge of the information provided. There is also a review feature that allows people to rate and leave a review of their services and products they received from your business.

4.   Register your Business on Yelp
A Yelp page allows others who are searching your business to see that other people are using your products and services too. It is essential for online businesses where people are taking a risk investing in your intangible products or services before purchasing.  Like Google My Business it allows for your business information to be accurate and visible to potential customers.

5.  Run an AdWords Campaign
Consistent search traffic can be the most influential factor when enticing Google to place your business on the first page of their search results. This method comes with a cost, but it essentially allows you to pay Google to place your ad at the very top of relevant searches.  You are able to geographically market your business page to a target audience and it is reasonably priced.

Hopefully you have learnt something new from the above tips and they help grow your business and increase online traffic through Google searches.  To read more head here.

Until next time…

Words by:  Rosharna Femia (NW Marketing - Content Creator)

The Growing Popularity of Instagram Stories

Saturday, 13th May 2017

The social media platform that has taken the internet by storm now has another handy feature for your small business.  It’s no surprise everyone and anyone has an Instagram account, pets included, but have you got one for your small business?  

If you don’t you should set one up ASAP, as it gives regular exposure of your business, keeps your brand or business in the mind of consumers and allows you to adopt a personality for your enterprise.   Instagram has a target audience of mostly 18 to 49 year olds and has recently introduced the Instagram story feature.   This feature works similar to Snapchat and Facebook stories, with a 24 hour time frame per post and has taken off with the younger demographics.

Often users have more Instagram followers than Snapchat friends which gives a larger audience for them to flaunt their day to day activities to.   Like normal users, business pages too should post Instagram stories regularly which show behind the scenes action of their small business.  Often you will find fashion companies taking a 'Boomerang' of behind the scenes photo shoots or a picture of chefs preparing delicious meals for their customers in a cafe.   Another handy feature is that you can tag people, add hashtags and stickers of your location to the picture. This allows viewers to click on the tag and be taken directly to your page or see the location of your business.

If you think that Instagram stories aren't for you or you just don't have the time to upload content, then you could also consider having social media influences using your products and have them tag your product or page within their own stories. Often they have a large following and their Instagram stories capture the attention of people world-wide. It's important to find the right person for your product; someone who will suit your brand and portray the desired image.

It is these kinds of ways that Instagram stories can be used to regularly promote your business without taking up too much room in your followers feed, while being more fun and interactive than regular picture posts. Explore the wonderful world of Instagram and get started using their story feature today.

Until next time…

Words by:  Rosharna Femia (NW Marketing - Content Creator)

Advertising YOUR BUSINESS on youtube

Saturday, 6th May 2017

Following the lifestyle of the YouTube famous are those pesky YouTube ads… chewing up all your data for things that you skip as soon as you get the first opportunity. While they are still a fairly new addition to the social media giant they come in all shapes and form.

Types of ads include, desktop video mastheads, mobile video mastheads, rich media masthead, video ads, TrueVeiw in-stream ads, In-video Overlay ads and many more. Despite what people think of YouTube ads, find out how you can turn something tiresome into something beneficial to your business.

YouTube Ads are more than what meets the eye with each ad being specifically targeted to the perfect audience. They have a number of techniques for you to apply to your ads that will source out the right age, gender, location and interests of your target audience.

These demographics are the foundations of your ad as you can specifically design and project your ad to those who will be interested the most; not to mention most likely take action (Picture: https://www.youtube.com/yt/ advertise/)

While you might be thinking YouTube ads are out of my budget you will be pleased to know that $10 a day will give you 200 views which is equivalent to 117 reads in a news paper, 71 listens on the radio and 333 views on television. With YouTube becoming increasing popular amongst the younger generation this figure is expected to grow.

YouTube only charges customers for the ads that are clicked on or fully watched. If they are skipped in the first 30 seconds (or before they finish) then it is no cost to you and your budget will go towards another ad that has a greater affect on its target audience.  YouTube also has a way for businesses to measure the progress of their ads. Using built-in Analytics you can see your ad performance easily and make adjustments and run multiple ads at any given time.

This is a common feature amongst advertising mediums but what makes YouTube unique is that you can run multiple ads at once to see which type of ad is performing the best and then you can go forth with that. You don’t have to be a genius to launch a YouTube ad just a little tech savvy. More information about the how-to can be found here.

Until next time...

Words by:  Rosharna Femia (NW Marketing - Content Creator)

Changes in sponsored Instagram posts

Saturday, 25th March 2017

An aesthetically pleasing Instagram feed can be a powerful tool in marketing your business and reaching potential customers.

The success of advertising on Instagram has led to the emergence of Instagram Influencers.  These Influencers use the large number of followers they have amassed to work directly with brands to advertise their products.   Receiving goods and/or payment for their posts, the most successful Influencers are generating a small fortune from their online career.

Sponsored posts by professional Instagrammers work so well because they don’t immediately register as ads. Followers often believe Influencers are trustworthy, and admire them for their good looks, impeccable taste and curated life.

However, the negative effects of Instagram on self-esteem are well documented.  Influencers may spend hours and utilise professional equipment to get that perfect shot, resulting in many regular users feeling inadequate in comparison.

New guidelines from the Australian Association of National Advertisers (AANA), state that from March 1st Influencers are required to declare when they have been paid to post about a product. Tagging #sp, #sponsored or #ad will ensure posts are in keeping with AANA’s requirement that sponsored content is ‘clearly distinguished as such to the relevant audience.’  Consumers are now less likely to be misled and the perfectly curated life of an Instagram Influencer no longer appears attainable.

For small business with a small marketing budget this change in the code of ethics has the potential to be greatly beneficial. With more consumers becoming aware of Influencers, a small business that is genuine with their followers will be much more appealing.   Small businesses should aim to interact with their followers on Instagram, and create interesting and honest content that appeals to their audience.

Until next time.....

Words:  Lara Smith (NW Marketing, Content Creator) 


Wednesday, 8th March 2017

We've all had a moment when that not-so-tech savy friend/relative shows you their Instagram profile.

200 followers at most, super close ups of food shot in yellow lighting, blurry images and overcrowded collages.

Now imagine that profile was a business, would you follow them? Absolutely not, and there are statistics to prove that aesthetic translates into likes.

- High lightness generates 24% more likes than dark images

- A high amount of background space generates 29% more likes than those with minimal space

- Images featuring blue as the dominant colour generate 24% more likes than t those that are predominantly red. - A single dominant color generates 17% more likes than images with multiple dominant colours.

- Images with low saturation generate 18% more likes than those with more vibrant colours.

- Images with high level of texture generate 79% more likes than those without.

How your Instagram profile feels as an overall feed is a representation of your brand, and we are here to tell you how to put your best insta-foot forward!

1. Light it up Your insta photo starts with analysing the lighting situation. Try to ALWAYS shoot product close to a source of natural light, because yellow light does not make food look appetising at all.

2. Editing apps Sometimes you need a little help perfecting the composition of your image, and there are free apps out there that can do just that! - VSCO cam: filter heaven, this app gives you creatively composed filters that will make you forget Instagram even has filters! - Facetune: Smooth surfaces, increase vibrance, and even turn grey backgrounds white, while this app is designed for faces, it makes product photography a breeze. - Snapseed: Basically a simplified version of photoshop, but on your phone. Download it immediately.

3. Instagram final touches Many users are familiar with the filters on offer from Instagram, but have you made use of the photo editing tools found on the 'Edit' toolbar? You can brighten, change colours, and even sharpen that blurry photo!

However you choose to edit your Instagram images, the key to building a feed with a strong aesthetic is consistency, give all your images a similar edit so that when people see a photo on their feed, they know it's yours!

Until next time....

Words:  Zoe Van Zanten (NW Marketing, Content Creator) 


Wednesday, 1st March 2017

By 2019, global internet traffic from videos will make up 80% of all internet traffic.

With video marketing overtaking written and photographic content, it's the perfect time to become a live streamer!

Live streaming first came about with apps Periscope and Meerkat launching in 2015, allowing individuals to broadcast themselves live from anywhere in the world.

Facebook soon jumped on the 'in the moment' bandwagon followed closely by their newly acquired service, Instagram, and both services now offer live streaming. 

So how can this new feature help as a marketing tool for your business?

When a profile on Instagram goes live, it will appear in the stories section of the app, and some users will receive a notification so they can watch. 

With live streaming, business profiles are able to connect directly with their target audience, as the streaming profiles on both Instagram and Facebook can see who is watching and commenting on their live stream.

Here are our top tips for live streaming so you can get started!

1. Post before you stream

Because your audience won't be notified till you are streaming live, post beforehand letting them know the date, time, and topic of your stream so they don't miss out. 

2. Plan your stream

The most effective live streams go for longer periods of time, around 15 minutes! So planning out your stream will help you stay on track and gather a substantial audience during the time. Ways to lengthen your stream include streaming an event, interviewing someone, or conducting a Q&A session with your audience.

3. Drive engagement

The whole point of live streaming is to engage with your audience, so encourage them to "tap if they agree" or "comment with questions" during the streaming. 

4. Call to action

Towards the end of the live stream, give your viewers something to do to follow up from your video, "Check out my latest blog post", "Sign up to our newsletter", "Come down to our event". 

Regular live streaming on both Facebook and Instagram is a great way to reward your audience with VIP content, and engage with new followers.

Until next time....

Words:  Zoe Van Zanten (NW Marketing, Content Creator) 


Sunday, 30th October 2016

Is your brand being controversial enough to stand out amongst the crowd?

Whether you sell your services as a niche marketing consultant, graphic designer or products from cakes to designer brands, your company is competing online with thousands of other businesses offering the same.

The fact that your reading this probably means you already see the value of social media and the new connections your brand can make through it.

While there is immense opportunity advertising your brand on social media platforms like Facebook or Instagram, the content you produce is likely to be lost amongst the ocean of other content competing for your potential customers.

The great thing about social media however is that you can overcome competition regardless of your size and budget.

Are you being offensive enough?

Many content creators fall into the trap of producing a high quality post with great image use and information provided, however fail to reach desired engagement.

The trap is that companies have the mentality that “if we are clean, smart and don’t offend anyone, nothing can go wrong”.

This is true, but that is exactly the problem, nothing will go wrong. Nothing much will happen at all really.

Now I’m not saying to go out and blatantly insult your followers.

No, but having boarder line controversial issue mentioned or an unfavourable position in your posts, they’re more likely to stand out amongst the crowd.

It may also spark discussion between your brand and followers about the issue, a great way to build relationships with them. 

An example of this;  you’re a start up renewable energy company wanting to gain more exposure online.

Two ways to tackle an article highlighting the importance of renewable energy are; 

  1. An informative article discussing the energy requirements of Australia and what would be required of solar/wind/ tidal sources.


  1. A satirical article titled “Fossil Fuels are the Future of Australia”

I’ll leave it to you to choose which of two you’re more likely to read.  

Until next time...

Words:  Michael Traill (NW Marketing, Content Creator) 

Facebook’s Black Market?

Tuesday, 11th October 2016

A new version of Facebook’s IOS and Android app shows seemingly more ambition from the social media giant.

Marketplace, a new feature of Facebook’s mobile application, where anyone over 18 is able to buy and sell almost anything within their local area with the ease of a tap.

The concept isn’t new and is relatively simple, by tapping on the marketplace icon, users can scroll or search for items and services, with the ability to filter relevance and price.

Marketplace is one of the biggest additions to Facebook’s capabilities yet.  To read all about, straight from the horses mouth (Facebook that is), just CLICK HERE.

Selling products and services on Facebook isn’t new, their official website quotes “This activity (buy & sell) started in Facebook Groups and has grown substantially. More than 450 million people visit buy and sell groups each month”.

Yet marketplace may just be another attempt for Facebook to establish itself as a one stop shop for everything online.

Local classified ad websites such as Gumtree and Austree may be run about of business because of marketplace, even international sellers such as eBay and Amazon could be challenged.

Marketplace has also sparked major criticism in the United States.  Users have been found using the app as a black market, selling guns, drugs and even sex services.

Those ads are against Facebook’s community guidelines and standards, they’ll likely to be taken down eventually.

However, the pure amount of ‘illegal’ ads been generated means that Facebook’s content managers won't be able to stop nearly a fraction of them.    

Marketplace is currently available to users in Australia, New Zealand, the United States and the United Kingdom. Facebook have said they’ll be introducing the feature to their desktop version in coming months and continue rolling it out to other regions.

Until next time...

Words:  Michael Traill (NW Marketing, Content Creator) 



Friday, 30th September 2016

Project management apps can help your business run more time efficiently, regardless if you’re a small or large company.

Project management apps are great tools for planning, facilitating, scheduling, communicating and conflict management with employees within your company, all from the ease of your mobile phone.

Majority of these apps work on IOS and android platforms alike, they can even be integrated with online management tools such as Google drive, Mailchimp, Evernote and many many more.

Project management apps allows for business owners to easily communicate and transfer documents to select groups or individuals within a company, clients, venders, contractors and even third party organisations.

Certain apps will greatly assist users with project portfolio management, document management, templates, resource management and many more consuming tasks that take up valuable working time.  Prime examples include the likes of FLOW, TRELLO and BASECAMP.  

If used to the best of their ability, project management apps essentially work as personal assistants, balancing multiple duties with your team and taming the constant change in the chaotic corporate world.

These impressive pieces of software offer real time and analytical monitoring for trends and issues that may affect your business or industry.

Most of these apps display all information on an easy to read dashboard platform, which are highly customisable to present the information and management tools that are going to assists you the most. 

Project management apps can cost anywhere from $9 USD for basic services, to $30 USD for premium for an individual per month. While most applications offer heavily reduced price for the number of users on the network, ideal for larger companies, and some have a set price for an unlimited numbers of users. 

Until next time...

Words:  Michael Traill (NW Marketing, Content Creator) 



Friday, 26th August 2016

Keeping your followers updated is essential for any small businesses that has a strong online element to their business model.

Although most small business owners already know the struggles of taking time off work to fill their various social media channels with relevant and purposeful content.

It is a small sacrifice that must be made. Otherwise our pages become irrelevant and fall behind the competition.

But keeping your followers in the loop without being too disruptive to the working week, can be a matter of working smart rather than working hard.

There are multiple online scheduling tools that can assist in mapping out when and where to post your content.


Hootsuite users can plan out social media campaigns months in advance across multiple social media websites and an unlimited number of accounts on specific days and at specific times.

Google analytics is also used on the website, this gives its users the ability to track the amount of traffic and engagement each post generates.

This is a great tool for identifying what times of days, and which days itself, are the right time to share posts for maximum reach.

In a dashboard lay-out, Hootsuite is an easy to use and comprehensive scheduling tool.

A major advantage that Hootsuite has is its ability to track and monitor conversation and brand name mentions across multiple social media websites.   

This makes it an ideal tool for campaign management and evaluation.


Although Hootsuite reins king of social media scheduling tools, many other applications such as Buffer can greatly compliment the use of the website.

Buffer lets users forget the pain of micro-managing their social media pages and campaigns.

Buffer works as a virtual queue for content sharing, but users of the website often claim that is more user friendly and flexible than Hootsuite.

Like Hootsuite, posts and campaign content can be scheduled in advance across multiple social media channels and accounts. Buffer’s difference from Hootsuite is that its easier and flexible to change when and where content is scheduled, depending on the results of your analytics.

Social Oomph

Social Oomph is a great tool for any business that has a heavy twitter presence.

It does have the ability to schedule post for a range of social media websites such as Facebook and LinkedIn, however it is primarily a tool for twitter users.

Social Oomph can track tweets with selected keywords, brand name mentions as well as retweets.

Another great component of Social Oomph is that, if chosen, it will automatically follow-back people who follow your business. This a great way to expose your business to more users and build on your businesses’ network.

The scheduling tools which are mentioned in this post are only the tip of the iceberg. There is a huge range of scheduling websites and applications out there for your business to utilise.

It may just be a matter of exploring multiple different ones, and finding out what mixture will be the best for you and your business to use. 

Until next time...

Words:  Michael Traill (NW Marketing, Content Creator) 


Snap-a-gram goes gangbusters

Tuesday, 16th August 2016

If you weren’t already aware, Instagram’s latest update may very well be its most revolutionary yet. The world’s most popular visual sharing platform has added ‘Instagram Stories’ to their content sharing capabilities.

This newest addition is being hailed as “a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile”.

In a move which undoubtable aims to combat user migration to the ever-growing competitor platform Snapchat, Instagram Stories take a number of cues from their competing instantaneous image and video sharing service.

Instagram Stories function in much a similar way to Snapchat’s ‘My Story’ feature in that you can add multiple photos and videos that will disappear after 24hours. On Snapchat, multiple filters, location stamps and even augmented reality overlays can be added to photos or videos; at present,  Instagram Stories are limited to plain video and images with limited editing capabilities.

Marketing Purposes

Snapchat has becoming an extremely popular among millennials for sharing photos and videos of nights out, selfies with puppy-dog geolenses or brunch flat lays, without having to worry about being labelled as ‘over-sharers’ and shamed by followers on their extended social media network.

However due to its lack of analytics and difficulty in attracting and maintaining a following, many Australian business are yet to migrate to Snapchat in a big way to help achieve their marketing needs.

A number of large media organisations, such as CNN, Fox Sports and MTV, have strong armed themselves on to the Snapchat platform via the ‘Discovery’ feature, however most businesses must use the channel as a user, which limits their content sharing capabilities.

While Snapchat may have immense marketing and content exposure potential, it has yet to realise it’s full potential.

Business and organisations with Instagram accounts on the other hand have had huge success in reaching new markets and establishing consumer relationships. Companies such as Nike, GoPro and Louis Vuitton all have followers numbering in the millions.  Instagram stories will give such companies a new sleek dimension for user engagement, especially when sharing behind the scenes content, limited time promotions or new product information and campaigns.

The big question is, what will Snapchat do to retaliate against Instagram’s latest move into their specialty space?

For more information about Instagram Stories click here.

Until next time...

Words:  Michael Traill (NW Marketing, Content Creator) & Beth Bolt (Social Media Strategist)


Don’t hashtag #RIO2016

Tuesday, 2nd August 2016

Before the 2016 Rio Olympics have even begun, the games are making headlines around the world for all the wrong reasons.

For months and even years leading up to the games a wide range of political, social, economic and even security problems have overshadowed the games, and have drawn doubt on Brazil’s capacity to run the events smoothly and to ensure the safety of the athletes and spectators. 

The last few weeks leading into the games, those doubts have grown even stronger. First the housing for competing athletes, the Olympic village, was critised by the Australian team for being too dangerous and unliveable.

Plumbing was not finished in housing dorms, electrical wires were exposed and personal belongings were stolen for team rooms during a fire drill.

Even more recently it was discovered that the waters in which athletes will be competing in for events such as swimming and sailing have dangerous levels of pollution which may cause illness from exposure.

However a new headache has arisen for organisers.

Due to broadcast and commercial rights of major sponsors for the Olympic Games, we may get in trouble for supporting our athletes by using hashtags such as #Rio2016 and #GoforGold.

The United States Olympic committee (USOC) recently has been accused of ‘bullying’ small businesses and organisation to take down posted content with Olympic and Team USA related hashtags.

The USOC made a statement saying “we need to give sponsors exclusivity to our intellectual property that is protected by U.S. law.”

They claim that organisations who use Olympic related hashtags are deceiving online users about their involvement in the games for financial gain. 

After the 2012 London Olympics, applications were passed in the United States by the USOC to trademark hashtags relating to the games.  

While these laws are only applicable in the US, it does set a dangerous precedent for other National team committees, such as Australia’s, their sponsor and even the Olympic committee itself to make similar demands outside of the States.

While it is very unlikely that individuals who post pictures of their favourite competitors with Olympic related hashtags are going to be sued by large national Olympic committees, it is a major step backwards for the games.

With all the drama that unfolds daily from Rio, the Olympics as an Organisation and its National committees should be making every effort necessary to turn around the negative imagery towards their reputation and the games itself.

Even if that means doing it with the help of organisations who are posting their own positive and supportive related content without paying for sponsorship.

After all the Olympic Games are for everyone to enjoy and support in whichever way they see fit.


Until next time...

Words:  Michael Traill (NW Marketing, Content Creator)



Sunday, 24th July 2016

Social media is a hard term to sum up, there are more and more new social media websites that seem to be endlessly popping up every day.  If you run your own business which regularly posts its’ own content online, it's likely you struggle, just like the rest of us, to figure out what type of content should go where.

Based on our past experience we have put together this short guide, so you can maximise your content's engagement, and effectively build a strong network in the ever evolving world of social media.


Facebook, the world's largest social media website. Facebook is almost endless in potential for content creation and sharing, networking and two-way communication. Facebook’s success is due to its easy to use lay-out and next to no limitations in what can be posted to its’ newsfeeds.

Photos, word content, polls, events, videos and even out sourcing links can be created, circulated and shared on this diverse platform, meaning that any tactic for promotion and engagement can be used on Facebook.

There are however three distinct qualities of Facebook that sets the bar for engagement and networking amongst social media websites.

The first is the comments section of posts to Facebook. Comments sections encourages target consumers to express their opinions about a specific post, actively engaging them in a tactic used by a business. In addition to simply commenting on the post, users can react and reply to specific comments of a post, furthering the discussion and engagement of that thread. 

The second quality is the nature of how responses to content circulates networks. If a user responds to any content that a business puts onto their page, whether it be liking, commenting or sharing, that piece of content will appear on other people’s newsfeed of that user’s network. This allows businesses to enter the networks of friends or followers of users who already follow their page.

The final quality that Facebook possess is its ease of ability to share and promote content from other social media platforms. For example, a page can share a post that links a blog entry from a website such as word press. This encourages users to explore other online outlets that a business has, and by having content in multiple locations it increases a business’ search engine optimisation (SEO).


Snapchat, one of the newest social media platforms that business use to engage with their consumers. Snapchat allows for up to 10 seconds of photos or videos to be sent to select individuals, groups or an entire network.

The high-end fashion industry and professional sporting world has enjoyed success in paid content on Snapchat, however more businesses are moving over to the platform for networking.

Snapchat is not ideal for the promotion of individual products or services, rather it is a great tool for organisations to use to give a human touch to their brand name and build relationships with their consumers.

Businesses can give their followers a behind the scenes view of operations, in-sights of the business and sneak peaks of new upcoming products or services through their ‘story’ on Snapchat.

Snapchat is still a relatively new and developing app, with unknown future potential, yet it poses an opportunity for your business to engage with consumers in a different, creative and fun way.


Instagram, or the gram, a place where photos and 15 second videos thrive. Instagram is perfect for businesses whose products or service requires a strong visual presence when implementing engagement tactics.

Instagram has a number of editing tools which make photos and videos as appealing as possible. Suitable for tactics that require minimal text and maximum visual effect.

In particular marking practitioners for fashion, fitness, health and food have all made Instagram home, with all relying heavily on visual tactics for engagement.

In addition to the strong visual impact of Instagram, the platform also utilises the use of hashtag extremely effectively. Hashtags binds common content together, regardless of who posted it.

For example, if a new fashion label uploaded an image from their latest collection, and applied the hashtag #fashion, anyone who searched for the hashtag #fashion Instagram wide would then be exposed to their content. This is a great way to expand and expose themselves to new networks.

Finally, Instagram allows for content to be uploaded and linked to multiple other social media sites such as Facebook, twitter and Tumblr, which again builds the online profile for a business and improves their SEO.

Until next time...

Words:  Michael Traill (NW Marketing, Content Creator)



Wednesday, 20th July 2016

Social media platforms such as Facebook and Twitter are a fantastic and dynamic way of engaging and communicating with your customers.

They provide creative ways in which an organisation can promote their products or services and build their profile within a community. However, with this free flowing form of communication, people can freely and easily criticise and undermine a businesses’ reputation for everyone to see.Your organisation needs to be prepared to deal with any negative attention that the public may draw to your online presence.

Negative comments aren’t all bad. It gives you the opportunity to show that your organisation is transparent, has a human approach to issues, and if a resolution is made, it can foster relationships with your customers. There are different types of negative feedback that can be made to a social media profile;

The first being genuine complaints about an experience someone has had with your organisation.

The most important thing to do in this situation is to respond, and if the company is at fault, publicly apologise.From here you should make every effort necessary to resolve the issue or offer amends if the issue cannot be solved. Next, express the standards at which your company wishes to uphold for its customers. From here contact the person directly and privately to make formal plans to make any resolutions.

Customer: “I was in the city store yesterday for breakfast and the coffee and cake I bought took over 25 minutes to bring out. When it finally came the waitress didn’t apologise and the coffee was lukewarm! Not happy at all.” 

The Coffee shop: “We’re sorry to here this _____, The Coffee Shop prides itself on quality food and premium service. However, during the breakfast rush the demand and pressure sometimes gets the best of our staff. Please privately message our page so we can arrange a complementary gift card for your inconvenience.”

Often people are disgruntled because a product or service they’ve received wasn’t what they expected, but is what your business has always offered. This may happen because they have received the wrong information from a friend or someone they know.

In these situations, explain to the person that what they’ve received is what your business has always offered to their customers, and if possible provide a link to a page, photo or post that proves this. From here offer the customer the opportunity to further discuss the issue directly in a private conversation.

Customer: “This morning I bought a muffin variety pack, after leaving the store and getting in my car I opened up the pack and saw that there were only six, not eight in there. How did this happen?”

The Coffee Shop: “Hi _____, our Muffin Variety packs have always had only six muffins each, see our product list and description here www.coffeeshop.com/menu. If you would like to discuss this further, feel free to message us directly.”

Finally, pages are always targets for trolls. Trolls can leave unconstructive comments, comments that don’t make sense, or even comments that are just plain rude and offensive. There are few things that you can do in these situations.

One preventative measure that can be taken is making a community standards guideline somewhere available on you page. This gives an organisation the justification to delete posts or comments that breach their standards, such as offensive messages. If troll comments are left, identify that they are in breach of your community standards, and link them to the guideline before, shortly deleting the comment.

For more informative blog posts on social media ‘How-To’s, be sure to follow NW Marketing on Facebook, Twitter and Instagram.

Until next time…

Words:  Michael Triall  (Content Creator- NW Marketing)


The #history and #howto of #hashtagging

Tuesday, 5th July 2016

For many who have grown up on smart phones, social media and all which that space involves, knowing the terminology and online conventions is not just a skill... it’s a reflex. Some may feel as if social media has ‘snuck up’ on them; a modern sensation that’s here to stay, bringing with it a tonne of new terms to be tossed around on the daily. Our goal at NW Marketing is to help reduce your social media stress, so today we take a look at one of the fundamentals of the social networks; the humble hashtag.

A hashtag is used by people online when discussing events, sharing specific content or related issues. By using the ‘#’ symbol before a word or phrase, you’re effectively looping in the content you’re sharing to a wider dialogue online which uses the same hashtag. The first hashtag was utilised by Chris Messina, a social technology expert who used the hashtag ‘#barcamp’ in August 2007 on Twitter. From there the phenomenon has continues to grow and become a integral part of social media platforms worldwide.

So #why do we #hashtag? A hashtag caters to the very nature of social media, facilitating the sharing of content on a large scale and in an easy to consume way. As with most things, there’s a few rules when it comes to hashtagging and they include:

  • A hashtag must be written as a single word, without any spaces;
  • It may include numbers but punctuation or special characters (like $ and %) won't work;
  • Users can generally search for conversations including a specific hashtag on each social network, simply by typing it into the ‘search’;
  • Hashtags won’t be visible if the user account is set to ‘Private’ (an important thing to consider if you’re planning on starting your own hashtag for a brand or business);
  • Some hashtags are more effective than others, especially if the aim is to help spread your content to a larger audience So are you ready to hit the #hashtagging?

For more informative blog posts on social media ‘How-To’s, be sure to follow NW Marketing on Facebook, Twitter and Instagram. Till next time…

 Words:  Beth Bolt (Social Media Strategist - NW Marketing)



Wednesday, 22nd June 2016

If you’ve ever worked 9-5, chances are you know that a solid 8 hour working day doesn’t always equate to 8 hours of solid work. In fact many of us struggle to maintain focus for excessive periods of time, and there’s plenty of research to suggest why this is.

When interrupted an office worker can take up to 23 minutes* to return their full concentration to the task at hand, and when it’s estimated that we’re distracted once every three minutes, it’s no wonder why many employees find themselves pondering on how an entire day has flown by with little to show for it. 

Enter the Pomodoro Technique, a simple time management concept that’s been around since the late 1980s.

Developed by Francesco Cirillo, this technique is based on the understanding that we work best when applying our focus in regular intervals, typically lasting for 25 minutes followed by a short break (typically 5 minutes).


These intervals, called pomodoros, enable workers to apply their entire focus to one project (non-stop) for the set periods of time, before being rewarded for their focus with ‘free-time’. The idea holds that continuous 30 minute pomodoro ‘sessions’ allow workers to achieve more than if they attempt to work the same hours with no breaks.

The word ‘Pomodoros’ is the English plural of the Italian word ‘pomodoro’ (tomato), after the tomato-shaped kitchen timer that founder Cirillo used when studying at university.

So if you’re struggling to focus, are finding timesheets troublesome to complete or just not getting enough done in the hours you have, perhaps it’s time you tried the tomato timer technique?

 *Statistics based off the research of Gloria Mark, a professor of informatics at the University of California, Irvine.

Words:  Beth Bolt - Social Media Strategist (NW Marketing)



how to clean up your FACEBOOK newsFEED

Tuesday, 14th June 2016

Are you sick and tired of seeing completely irrelevant posts in your Facebook feed about hotel offers or B-grade American celebrities?  And unheard of cosmetic companies or terrible airlines asking you to sign up for their 'member exclusive' offers, which then clog up your email’s inbox?

Because I certainly am.

There is no denying that Facebook can provide really useful insights about new, exciting products and services in your area. In fact, it can be a really useful tool in finding things you didn’t know you needed.  

There are some tricks and tips you can use to get the most out your newsfeed, and really utilise the unique service that Facebook provides.

First of all consider what you know, what you don’t know, and what you want to know.

If long time favourite restaurants and retailers have moved their presences online to Facebook, following their pages can be a great way to find out about new deals or products they may have.

Similarly, to find out about new retailers or restaurants that might appeal to you in your local area, following shopping centres or local food precincts such as Waterford Plaza in the city’s south or Times Square Claremont in the western suburbs can provide insights into many quality products or services you may need or want.

Proximity is key, don’t go following the Facebook pages of clothing stores, pubs or take-out places that are 45 minutes up the freeway.  Keep it simple and subtle, following a few similar pages from around your local area will expose you to content that will be most relevant.  

Ideally by following a few pages in the same industry, which are close to you, Facebook will begin to show similar, sponsored content that will be most appealing to you.

So what are you waiting for?  Go unlike that bakery you visited one time in Sydney and the hotel which received 2 stars on Hotel Combined.  Start to follow and support local businesses, and open your world to a whole new level of consumerism!

Words:  Michael Traill - Content Creator (NW Marketing)