Riders Choice engaged NW Marketing over a three-month period to help launch their new Perth CBD store. Hailed as the premier cycling store in Perth City, the campaign focused on profiling both the quality products and the exciting experiences consumers could look forward to.

Facebook and Instagram advertising campaigns were designed to drive users to the website, with key messages shared around the full-cycle service, new deals and essential information for local cyclists. Regular reporting showed not only a huge increase in web traffic but also positioned Riders Choice for ongoing social activity with an already established audience.